By Miguel Helft, senior writer @FortuneMagazine July 25, 2013: 7:22 AM ET
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| Carlos Watson at Ozy Media's headquarters in Mountain View, Calif. |
(Fortune)
Ozy media's drab, cramped offices are hardly what you'd picture for the headquarters of an ambitious news startup, especially one backed by Silicon Valley royalty. Ozy is not in New York, Los Angeles, or San Francisco, but rather in Mountain View, Calif., on the third floor of a tan 1970s-era building. Inside, a door with an Ozy Media nameplate opens onto the first of three small rooms, where a handful of people are typing away on computers that sit atop mismatched Ikea tables. The ceilings are low.
Unexpected is precisely what Carlos Watson, founder of Ozy Media, is going for. Everything from its name -- inspired by Percy Bysshe Shelley's sonnet "Ozymandias" -- to its ambition, concept, approach to the news, and, yes, location aims to be different. Launching later this year, Ozy will cater to what Watson calls the "change generation." It's not so much an age group -- he expects readers will range from young baby boomers to millennials -- as a class of informed, worldly people who thrive on change. Says Watson: "They're a group that won't just tolerate things that are different but embrace things that are different."
Thank you CNN. From reetime news technology
